At L.L.Bean, with my knowledge of Adobe AfterEffects, I was asked to create the opening title screen for our branded content How-To videos.
We went through many different variations of this, and looked at different type treatments, animation elements, and color choices. In the end, we opted for a more simple animation that universally would work well with every How-To video we create.
You can see how the animation is implemented in the example below.